University of Michigan Dearborn Digital Marketing Program

The University of Michigan Dearborn has a very comprehensive digital marketing program. With a degree from the University of Michigan Dearborn you can have a career in any of the following  areas but are not limited to these areas alone:

   Social network marketing: Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers

• Search engine optimization: Optimize a website so it ranks high in search engine results
• Open source innovation:C ollaborate with customers or independent product designers to create new products
• Viral marketing: Videos that are so much fun people want to see them and share them with their friends
• Experiment based market research: Learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
• Web analytics: Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
• Reputation management: Track what people are saying about a brand online, and help companies manage their brand image

You have a lot of choices for digital marketing degrees in michigan, choose the degree that will get you hired! A degree from the University of Michigan Dearborn is highly desirable by employers. The program gives you a hands on educations and gives you real world experience in the classroom.

http://umdearborn.edu/cob/bba-digital-marketing/